4 Tactics for Direct-to-Patient Marketing of Orthopedics

4 Tactics for Direct-to-Patient Marketing of Orthopedics (by Laura Miller at The Weinbach Group, Beckers) Direct-to-patient marketing of orthopedic services can be challenging, yet necessary in some communities to drive patient volume and promote a positive physician reputation. “Orthopedics certainly has unique characteristics when it comes to marketing because of the nature of the ailments [...]