In the Future, Surgeons May Let Family Watch Surgery Live in the Waiting Room

Arthrex unveils new surgery video system at San Francisco trade show (Naples News) Perhaps in the not-too-distant future, orthopedic surgeons will allow patients to see their knee replacement or shoulder repair surgery after the fact. Family members could potentially watch live streaming video of the minimally invasive surgery from an iPad in a waiting room. “They [...]

5 Tips for Marketing Orthopedic Practices Using New Media

5 Tips for Marketing Orthopedic Practices Using New Media (written by Laura Miller @ Beckers) Here are five ways your orthopedic practice can market its services to the community using new media. 1. Create a social media presence. 2. Promote other events online. 3. Send electronic newsletters catered to your patients. 4. Update the [...]

Internet Access Produces Misinformed Patients: Managing the Confusion

By David S. Hungerford, MD ORTHOPEDICS 2009; 32:658 Dr. Hungerford says it all began in 2003 with direct-to-consumer advertising in orthopedics started with the Jack Nicklaus ceramic total hip replacement advertising campaign. OrthoSupersite… http://ow.ly/rL6s