Creating “You” for your career |

Creating “You” for your career

Orthopedic friends, I haven’t shared this story with you yet.

In 2006 I got fired.

I was a Senior Director performing well in a growing orthopedic company. It wasn’t my fault. The new CEO wanted to bring in his own team – a common move. I was in the wrong place at the wrong time.

I was blindsided. I immediately started the job search, a very stressful time for me and my family.  

That day, I vowed to never be put in this situation again, more specifically, to never struggle to find my next job

I vowed to become a super-connector so I could quickly transition into a new job in the future, if needed.  I devoured the best selling networking book of the year, Never Eat Alone. I went to all the Ortho conferences. I jumped into LinkedIn and Twitter in a big way early.  When traveling, I pinged contacts before I arrived. I met with anyone anywhere. In a quiet corner of Starbucks, I tried to help my contact solve his/her problem without asking for anything in return. 

It worked. Fast forward to 2012. I became a master networker, a super-connector, or influencer, in the very narrow field of Medical Devices – called Orthopedics. Today I personally know thousands of people in Orthopedics.

Why am I telling you this?

In the 2020 COVID world this is your wake up call.

Back in 2006, I met people in person. In 2020, you must let people discover you online. If you are not online, then you are INVISIBLE. Let me say that again.

If you are not online, then you are INVISIBLE.

You must have an online presence and a personal brand in order to move your career forward. Your online persona will become more important than your face-to-face relationships. Your online “You” will be more important than your physical “You” to move your career forward.

How to create “You

It is simple. Do this.

Develop your personal persona by simply telling the world who you are and what you know. You must “productize yourself”. Become a one-person media company. You do this by publishing online content about what you know in three forms – writing, speaking, and videoing.  Most people are not good at all three, so pick your strong areas. For me, writing and speaking are more natural, not video. So, I have a blog and podcast.

Your content should be all about sharing your best advice for free. Be useful to others. No strings attached. This will attract the people who you can help. This is very important. Share your BEST advice for FREE. Over time, a world of opportunities will find you.

Where to focus

Create your presence on these platforms to build your brand in this order.  The most influential platforms today for Orthopedic professionals are below (ranked best to worst). 

#1 LinkedIn – here is my example

#2 Personal Website or Blog – here is a simple example from an MD

#3 Podcasts – here is my example from “Inside Orthopedics”

#4 Twitter – here is my example

#5 Youtube – here is an MD example, Sales rep example

#6 Instagram – here is a sales rep example

#7 Resume – here is a multi-media example with embedded video

If you only do the top 3 (LinkedIN, Website, Podcast), then you will be off to a great start.

Additionally, I would PASS on Snapchat, IGTV, Pinterest, TikTok, WhatsApp, Twitch as these are less suitable for B2B business.

Good luck creating your brand.

Tell me about your journey at