Purpose of this article.: To teach you how to create your own personal brand to boost your career going forward.


You have super-powers that others do not have. You probably do not realize this. What is simple to you, is perceived as amazing by others. Never forget this.

You have unique skills that the world needs. But, like most people, you may be having trouble getting noticed in this noisy world. The solution is that you have to share with the universe so the universe will find you.

This is your wake up call.

If you are not online constantly, then you are INVISIBLE.


You MUST have a daily online presence and a personal brand in order to move your career forward. Your online persona is more important than your face-to-face relationships. Today, your online “You” is more important than your physical “You” to move your career forward.


How to create “You

It is simple, but requires work.

Do this.

Develop your personal persona by simply telling the world who you are and what you know daily. You must “productize yourself”. Become a one-person media company. You do this by publishing online content about what you know in three forms – writing, speaking, and videoing.  Most people are not good at all three, so pick your strong areas. For me, writing and speaking are more natural, not video. So, I have a blog and podcast.

Your content should be all about sharing your best advice for free. Be useful to others. No strings attached. This will attract the people who need your help. This is very important. Share your BEST advice for FREE. Over time, a world of opportunities will find you.

Be specific. “The key to success on the internet is not competing with the big fish. It’s that you have the opportunity to create a pond anywhere you want to.”

Where to focus

Create your presence on these platforms to build your brand in this order.  The most influential platforms today for industry professionals are below (ranked best to worst). 

#1 LinkedIn – here is my example

#2 Personal Website or Blog – here is a simple example from an MD

#3 Podcasts – here is my example from “Inside Orthopedics”

#4 Twitter – here is my example

#5 Youtube – here is an MD example, Sales rep example

#6 Instagram – here is a sales rep example

#7 Resume – here is a multi-media example with embedded video


Additionally, I would PASS on Snapchat, IGTV, Pinterest, TikTok, WhatsApp, Twitch as these are less suitable for B2B business.


If you only do the top 3 (LinkedIN, Website, Podcast), then you will be off to a great start. You will create a market pull to yourself, instead of a market push by hassling others to notice you.

Good luck creating your brand.


Tell me about your journey at tiger@tigerbuford.com