How to Increase Surgeon Adoption of Your Medical Devices (OrthoSpineNews)
28%. This is the statistic derived from one of the largest medical device companies signifying the number of surgeons who adopted the product after going to the manufacturer’s surgeon training. In other words, almost three out of every four surgeons did not adopt the technology. Isolated example? No, it is more like the industry norm. What is needed is a better approach to surgeon training that will increase product adoption rates.