Social networking and online marketing efforts have a real ROI for Orthopedic practices

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Social networking, online marketing efforts have real return on investment (OrthoSuperSite)
This month’s 4 Questions interview is with Gregory J. Chang, a health care administrator at Duke University, who has been involved in their online marketing and social networking. I believe his insights into how orthopedic surgeons may enhance their practices through online marketing and social networking was worth sharing with you.
In many practices, the acceptance and embracing of this technology is somewhat generational. Being old school myself, I did not even want to place an ad in...

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