Social networking, online marketing efforts have real return on investment (OrthoSuperSite)
This month’s 4 Questions interview is with Gregory J. Chang, a health care administrator at Duke University, who has been involved in their online marketing and social networking. I believe his insights into how orthopedic surgeons may enhance their practices through online marketing and social networking was worth sharing with you.
In many practices, the acceptance and embracing of this technology is somewhat generational. Being old school myself, I did not even want to place an ad in the yellow pages of the old phone books. Word of mouth was how we marketed our practice. Times have changed as many patients seek out consultants and experts online in addition to asking their physician and friends. I feel Mr. Chang’s answers will enlighten and may even encourage you to look at how to market your practice differently.
— Douglas W. Jackson, MD
Chief Medical Editor
Douglas W. Jackson, MD: What can Orthopedics Today readers learn from the experience of the orthopedic efforts at Duke University in social networking and online marketing?
Gregory J. Chang: Duke Orthopaedics has le...
