S&N: Innovation, Education Key to Emerging Market (VIDEO: Morningstar UK)
Medical-device expansion in the BRIC countries will accelerate as price points are lowered and more doctors learn how to use orthopaedics, says Smith & Nephew’s Phil Cowdy
Julie Stralow: Hello, I'm Julie Stralow, equity analyst at Morningstar. Today, we have Phil Cowdy here from Smith & Nephew (SN.). Smith & Nephew is one of the top innovators in the orthopedic device industry. However, shares have been constrained recently as a result of uncertainty associated with the orthopedic device industry, in general. At Morningstar, we see this as an opportunity. So, we think it's particularly timely that we have Phil here to talk to us today. Thanks for joining us, Phil.
Phil Cowdy: Happy to be here.
Stralow: Well, let's just dig right into it. The developed markets for orthopedics are at the center of a storm of economic, regulatory, and reimbursement uncertainty. So when you look at the market, what growth opportunities do you see in the developed world, in general, and then specifically, how is Smith & Nephew poised to capitalize on those opportunities?
Cowdy: Yes, storm is probably ...
