Insights from AAOS 2012: Using Social Media to Enhance Patient Care

  Insights from AAOS: Using Social Media to Enhance Patient Care (OrthoTec)
At this morning’s AAOS event, Dr. Raymond Raven III, MD shared how he leverages social media to engage with patients, grow his hand & upper extremity surgery practice, and raise awareness of medical issues.
While a Web site is the marketing foundation of any practice, social media has made it easier to keep website content more patient-focused while increasing search engine optimization.

In addition to leveraging YouTube and Twitter, Dr. Raven relies heavily on Facebook to communicate expertise and share important...


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