Insights from AAOS: Using Social Media to Enhance Patient Care (OrthoTec)
At this morning’s AAOS event, Dr. Raymond Raven III, MD shared how he leverages social media to engage with patients, grow his hand & upper extremity surgery practice, and raise awareness of medical issues.
While a Web site is the marketing foundation of any practice, social media has made it easier to keep website content more patient-focused while increasing search engine optimization.
In addition to leveraging YouTube and Twitter, Dr. Raven relies heavily on Facebook to communicate expertise and share important information.
On his professional Facebook page, Dr. Raven posts cases he thinks patients would be interested in, insightful news articles, and links to different educational sites. He also has a link on his Facebook page that goes to his practice’s website and a section that displays his Twitter feed.
Twitter, a popular microblogging site, has more than 21 million users, and can be an effective way to keep in touch with patients, get referral,s and communicate important medical information.
Posting a few Tweets a day—or even a week—also helps keep your Facebook and professional website fre...
