Five Business Tips to Send Your Company's Stock Soaring (Forbes)
Last year Cross attempted to retire – following his success with DJO – but the business world wanted him back.
“I was happily sailing my boat in Mexico,” said Cross, now the CEO of Alphatec Spine said during an interview with Forbes at the New York Stock Exchange. “And, for my sins, they asked me to come and run this company.”
Alphatec Spine is another challenge Cross decided to take on, following his business instincts. The company has yet to start making money: “I’ve never been with a company that hasn’t made money. Even when...
The Orthopedics Industry 
