Five Business Tips to Send Your Company's Stock Soaring (Forbes)
Last year Cross attempted to retire – following his success with DJO – but the business world wanted him back.
“I was happily sailing my boat in Mexico,” said Cross, now the CEO of Alphatec Spine said during an interview with Forbes at the New York Stock Exchange. “And, for my sins, they asked me to come and run this company.”
Alphatec Spine is another challenge Cross decided to take on, following his business instincts. The company has yet to start making money: “I’ve never been with a company that hasn’t made money. Even when we had problems at DJO we were always making money!”
According to Cross, who became the company’s CEO only seven months ago, Alphatec Spine needs to improve its product development and manufacturing processes, as well as continue global expansion. It would like to invest more money in China, Brazil, and Russia, Cross said. With a manufacturing facility in France, Alphatec is looking to partner with Russian specialists to develop specific products for the Russian market. It has just made its first product shipment to Russia—a device for the surgical treatment of spine disorders. Cross would l...
