FLOWERCUBES PROMISE TO CUT ORTHOPEDIC COSTS (Orthopedics This Week)
By only providing the tools needed, the FlowerCube will challenge the orthopedic status quo and cut implant and instrument costs by as much as 30%.
That’s the promise Oliver Burckhardt made as he came roaring back into orthopedics with a September 4, 2013 announcement that his new company, Flower Orthopedics Corporation, had just made a deal with McKesson Medical-Surgical to provide implants and instruments to the supply manager’s surgery center customers.
No Reps – Mobile App
The Cube is sold in a rep-less model to eliminate the need to have an implant rep in the room during surgery. Surgeons can pick their preferences using a mobile tablet app which streamlines the ordering/replenishment process and minimizes inventory levels. Reps are now apps.
Burckhardt is no rookie having had stints as president of Orthofix, Inc. and CEO of Scient’x Corp.
FlowerCube
The product is a standardized, single-use bone fixation package that provides, according to the company, “significant operation and operational efficiencies.” Each cube is indication-tailored and contains all of the necessary implants, trials and instruments neede...
