Medical Device Outsourced R&D - A Disruptive Innovation (for OrthoStreams, by David Skinlo, Marker Medical www.markermedical.com)
Clayton Christensen coined the term Disruptive Innovation to describe a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
As we look at the medical device industry; it is clear that the pace of new technology has slowed. One major factor is, in part, due to the way new products are brought to market – in years past, sur...
