Smith & Nephew CEO Bohoun: No-frills Syncera program a growth driver (MassDevice)
Smith & Nephew CEO Olivier Bohoun calls the 'no-frills' Syncera program, which replaces sales reps with an automated system, a growth driver but refuses to set expectations.
Smith & Nephew (FTSE:SN, NYSE:SNN) CEO Olivier Bohoun is bullish on the prospects for the company's Syncera pilot program, which replaces sales reps with an automated system, to become a growth driver in the years to come.
How much of a driver Bohoun thinks the "no-frills" approach to selling orthopedic reconstruction equipment wi...
