This is the third in a series of 6-Question interviews with the Orthopaedic leaders who are challenging conventional thinking. (you can read other interviews here)
I have known John T. Treace for over 14 years and he is blessed with an uncanny ability to discover unmet clinical needs (that others miss), then deliver unique commercial solutions to those needs. He has done this repeatedly at multiple companies.
In the 1990’s he lived in Ponte Vedra Beach, Florida working as a marketing director for Xomed Surgical, an innovative ENT company that was acquired by Medtronic in 1999. In late 2000, ...