adidas Futurecraft: The Ultimate 3D-Printed Personalized Shoe (Materialise)
https://www.youtube.com/watch?v=3RucyZiPfjw
Sporting goods giant adidas is unveiling the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. As part of the ‘Futurecraft series’, this forward-looking initiative places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.
Imagine walking into an adidas store, running briefly on a treadmill and ...