adidas Futurecraft: The Ultimate 3D-Printed Personalized Shoe (Materialise)
https://www.youtube.com/watch?v=3RucyZiPfjw
Sporting goods giant adidas is unveiling the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. As part of the ‘Futurecraft series’, this forward-looking initiative places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.
Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.
In order to provide the ultimate personalized experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running s...
