Why do surgeons participate so early in the R&D process?

Dr. Innovation to the R&D Lab, STAT  (ODT Mag written by Jeff Schell, CEO @ TranS1)
Surgeon-led innovation can improve and expedite medical advancements.
As bioscience and medical device companies strive to stay innovative, a trend is emerging. Surgeons are joining the front lines and helping companies innovate at the ground level to create better products. Coupled with the exponential rate at which new technologies are developed, surgeon-led innovation is changing the landscape for what is possible in healthcare.
Traditionally, medical research and development begins with medical device ...