Leveraging Value to Compete in the Knee and Hip Implant Market (ODTMag)
When considering the knee and hip implant space, there are major OEMs who come to mind as the leaders. As such, smaller to midsize firms need to differentiate themselves in some way with a unique offering or additional valued services. One company has found a niche with a bit of each of those.
Calvin Lin, president at United Orthopedic Corporation USA, recently spoke with ODT to provide insights on his company’s strategy. Combining disposable options with fewer overall trays resulted in decreased cleaning costs associate...