Why don’t Orthopedic Sales Reps spend time selling?

 
 

In the mid-1990's I followed a sales rep around all day with a video camera. I was amazed how much materials logistics he performed and I was amazed how little sales he performed.

A big thank you to Medical Sales College who asked a former MSC graduate to document their activities for a day working as a medical device rep, and this was the result.

Summary of Day—Time spent on different activitiesCase Support –34% Selling –7%Case Preparation/Admin –18%Driving/Down Time –41%

6:15 am: Drive to Hospital to support total hip case (45 mins)This hospital is one of my most loyal ...


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