I talk with orthopedic folks in different companies every day. It astonishes me how many people in our industry get caught up in the inertia of the successes of the 20th century. When business is healthy and growing, people fall back into historic business behaviors.
While these default orthopedic folks are sleeping, new disruptive orthopedics companies are challenging the status quo with a new thinking in orthopedics.
Let me share a few examples.
Product
Old thinking - Our product is implants and instruments. Implants are made in a variety of sizes (like clothes). We sell implants and...
The Orthopedics Industry 
