Believe it or not, in the future, Orthopedic companies will discount or even give away “medical devices", in exchange for data.
If you follow me, you know that I have shared with you the software trend in orthopedics. Software continues to infiltrate the industry at an exponential rate. Devices are collecting data and talking to each other.
Let’s look at a new business model that is made possible by this software revolution.
The New Profit Model
Silicon Valley already figured out that selling data has significant advantages over selling products. It’s hard to wrap your head around how Airbnb and Uber have flipped our thinking about business models. The result is today, the #1 hotel chain in the world doesn't own any hotel rooms, and the #1 taxi company in the world doesn't own any cars.
Orthopedics lags behind other tech industries, however, the shear amount of new connected orthopedic devices and data collection brings new business models within reach today.
Coming to Orthopedics
Fast forward to our beloved industry, orthopedics. A few clever, fast-movers will exploit the Silicon Valley approach to creating profit in ...
