Bad patient marketing in orthopedics drives me crazy. I am going to show you what good patient marketing looks like.
It's a social media world. Our phone is always nearby. We use social media all day long to keep track of friends, learn, read, explore and search for medical advice.
Prospective orthopedic patients do the same. When a person with hip arthritis looks for solutions, she pokes around on social media. The algorithms at Google and Facebook know her behavior. Google/Facebook know that her name is Susan, that she is 64 years old, that she is looking...
