Clothing sizes are a harbinger of implant sizes in orthopedics. Peter Diamandis wrote this review of the revolution in clothing.
It’s Not You. Clothing Sizes Are Broken.
What it is:
Size and fit are two of the leading reasons for online returns, according to e-commerce software company Narvar Inc., translating to costs that further reduce retailers’ already slim profit margins. From 3D body-scanning apps like MTailer and My Size, to startup Shima Seiki’s machines that knit garments with less than 1% variation, a plethora of companies has recently emerged to combat the issue of inconsistent sizing. Women’s sizes in the U.S. range from 00 to 18, yet there are no standardized body metrics across these sizes. This type of variation is not represented in online sizing guides, and few explain the stretch or texture of the fabric, which may also affect fit. Solutions like those offered by True Fit Corp.—which uses a data platform and AI-driven personalized recommendation engine to help consumers find their right size and taste-tailored items—are growing in demand from major retailers. Others, like RedThread, use 3D mobile body-scanning and tailoring algorithms to best determine fit.
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