How Sales & Marketing can work together in Orthopedics.

I have seen Sales and Marketing fight each other in Orthopedics companies for years. 
Why?
Sales and marketing don’t get along because they don’t understand each other and they have different objectives

First, let’s look at the differences between Sales and Marketing and see why they don’t understand each other.
Both believe that they are more important than the other to the organization. Neither are right.  Marketing can be guilty of not listening to important Sales feedback because they think they know better than Sales. Sales can be guilty of ignoring Marketing because Market...