I have seen Sales and Marketing fight each other in Orthopedics companies for years.
Why?
Sales and marketing don’t get along because they don’t understand each other and they have different objectives
First, let’s look at the differences between Sales and Marketing and see why they don’t understand each other.
Both believe that they are more important than the other to the organization. Neither are right. Marketing can be guilty of not listening to important Sales feedback because they think they know better than Sales. Sales can be guilty of ignoring Marketing because Marketing doesn’t really know the customer dynamics in the field.
Let me try to illustrate the differences. I am going to borrow Gary Vee’s football example of how Sales & Marketing play the game.
Sales
Sales thinks they are special because they win daily. Sales has a short-term focus and is 100% accountability. The numbers are the numbers. Sales is like the front offensive line of the football team. They grind it out each and every day.
However, Sales needs to understand the function of Marketing. One good execution by Marketing can change everything for you. Sales cannot do th...
