The problem with groupthink in Orthopedics.

At the ortho conferences this year, you will see all the companies copying each other. 

When the majority of orthopedic industry people believe in the same thing... this is a problem. This is not innovation.
When all the companies are in agreement, then everyone is wrong.  Always. 
The masses are average (by definiton)
The masses are status quo.
The masses mindset is based on accepted industry norms.
The masses are focused on incremental improvements, line additions and tiny sales growth. 
The masses have tons of competition (everyone is a competitor) and have pushba...