Winning surgeon customers in the new online world.

"Orthopedic surgeons buy from those who teach.”
I learned this axiom from John Treace 30 years ago and it's still true today.
This is how surgeons have learned from medical school through out their entire career. They still prefer to be taught by other surgeon mentors. These surgeon teachers can be independently-acting surgeons, or surgeons working with a device company… like yours. 
But you already know that "surgeons buy from those who teach". No big secret here. Orthopedic companies have been organizing and sponsoring events, training labs and...