Conformis is about to deviate from its competitive advantage. Ut-Oh!

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Related articles - ConforMIS is our TiVo in the orthopedics industry

Conformis' Surprising Strategic Shift to Standard Knee Implants (MDDI Online)
Will Conformis inadvertently diminish the value of its customized knee implants it's known for by adding a "standard" knee to its portfolio?
The orthopedic company known for its customized knee implants now plans to sell a standard off-the-shelf knee in parallel to its higher-cost customized knee implants.
Ryan Zimmerman, a medtech analyst at BTIG, says the benefits will be a lower average selling price ...

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