Zimmer Biomet creates a DTC campaign aimed at the 53% of patients who are delaying joint replacement

Should You Put Off Joint Surgery During COVID-19? (MDDI Online)

Zimmer Biomet launched an educational campaign in an effort to encourage people with chronic joint pain to make informed decisions about joint surgery during COVID-19.
Orthopedic companies are anxious to get patients back into the operating room for hip and knee replacements. Zimmer Biomet recently launched an educational campaign in an effort to guide people with chronic joint pain on navigating joint surgery during COVID-19.
The company said that the multimedia campaign, Don’t Let Pain Gain on You,is informed b...