In the future, ortho companies will use a digital marketing component to load the enrollment funnel for clinical studies?

Social Media 101: Best Practices for Clinical Trial Recruitment (Anju)
As crucial as clinical trials are for pioneering new treatments, it remains a struggle not only to recruit patients, but to keep them enrolled for the duration of the study.
In fact, competition for trial subjects grows more intense every year, according to a white paper from InVentiv Health, while regulatory agencies demand that larger target populations undergo testing over longer periods.
Trials have also shifted to focus more on specific illnesses and niche populations. Additionally, there are fewer “treatment-n...