Social Media 101: Best Practices for Clinical Trial Recruitment (Anju)
As crucial as clinical trials are for pioneering new treatments, it remains a struggle not only to recruit patients, but to keep them enrolled for the duration of the study.
In fact, competition for trial subjects grows more intense every year, according to a white paper from InVentiv Health, while regulatory agencies demand that larger target populations undergo testing over longer periods.
Trials have also shifted to focus more on specific illnesses and niche populations. Additionally, there are fewer “treatment-naïve patients,” which makes recruitment even harder.
So, any new means of engaging and recruiting patients should be tested and indeed social media is proving to be a valuable method for trial sponsors. While it doesn’t provide an infallible solution to a perennial problem, social media does offer an additional and highly targeted means to find prospective patients. Sponsors have taken note of this: Approximately 11 percent of clinical trials in North America now include social media communications.
Do The Research Before Implementing Social Media Campaign
It sounds like strai...
