Good start with your digital media, but…

I watching many orthopedic device companies trying to reach surgeons online and become relevant on digital media.
I have noticed that there is a recent trend of companies posting pics of product boxes before procedures on LinkedIn. This is similar to "unboxing" videos of consumer products. Proud surgeons, nurses and reps can be seen expressing their endorsement and advocacy of new products by posing with the box before surgery.
OK, this is a good start in your digital media strategy, but... there are much more effective ways to leverage digital media to drive surgeon engagement, expo...