Innovation is essential for any orthopedic company looking to stay ahead of the curve in a fast-changing landscape. Yet, innovation remains a significant challenge for many Big Orthos.
In this article, I will explore the reasons why Big Orthos often fail with their innovation programs and how Startup Orthos have the advantage in this regard.
The Innovation Dilemma
The innovation dilemma facing Big Ortho is a "true dilemma" in the sense that there's no right answer. On the one hand, it makes sense to optimize your strengths and invest in what you're good at, which is the pursuit of excellenc...
The Orthopedics Industry 
