In the ever-evolving realm of orthopedics, a counterintuitive insight challenges conventional thinking:
Owning the most advanced technology or best product does not necessarily guarantee success!
I encounter this argument week after week from people who say they have the best "thing".
"We have the best coating."
"Our procedure is the least invasive."
"Our system offers surgeons unmatched flexibility."
"Our product is a single-use disposable."
"We have top-tier Key Opinion Leaders (KOLs)."
"Our implants fit the patients anatomy perfectly."
Let's draw a parallel with hamburgers.
From you...
The Orthopedics Industry 
