Obvious isn’t obvious.

I talk with individuals each week in orthopedics who have contemplated starting a consulting business at one time or another. These accomplished people bring decades of expertise spanning various domains such as Marketing, Regulatory Affairs, Clinical Data Analysis, and Product Development.
I found a common theme in these conversations.
Despite their profound knowledge, they tend to underestimate the worth of their consulting endeavors and ultimately decide against pursuing a consulting practice.
The notion of obviousness can be deceptive.
What appears glaringly evident to one person frequen...