Stryker launches direct-to-patient marketing campaign to drive more Mako surgeries

Stryker launches direct-to-patient marketing campaign for Mako surgical robot (MassDevice)
Stryker announced today that it launched a nationwide, direct-to-patient marketing campaign.
The “Scan. Plan. Mako Can.” marketing campaign aims to drive patient awareness of its Mako SmartRobotics platform. The surgical robotic system offers an option for those who need joint replacement surgery due to arthritis of the knee or hip.
“‘Scan. Plan. Mako Can.’ is rooted in the foundation of Mako SmartRobotics,” said Don Payerle, president of Stryker’s Joint Replacement division. “We have an ...