If your orthopedic startup company truly stands out, I would like to share a secret marketing weapon with you, but first, your company must fit these three criteria:
A/ You must be a scrappy startup with few resources.
B/ You must have a unique clinical solution (no direct product competitor).
C/ You must at least have a validated product concept, confirming its functionality and market demand through testing and proven customer willingness to pay for it.
If YES to all three, congratulations, you can take advantage of the Startup Marketing Playbook.
This is a secret weapon for startups only....