We always assume that the next new sale is good business. More sales, more profit. But not all sales are equal. Do you really know the incremental cost of your next sale ?
An Illustrative Story
In the bustling city of OrthoVille, a pioneering medical device company known as OrthoTech Innovations was leading the way in cutting-edge innovations for orthopedic surgery. They had developed a groundbreaking implantable device called the "BoneGuard Pro," designed to revolutionize patient care and outcomes in orthopedics. This device exemplified OrthoTech Innovations' current business model.
One s...
The Orthopedics Industry 
