In the world of orthopedic innovation, success stories like Danek, Kyphon, and Mako often take center stage in our collective memory.
These company triumphs shine brightly, but beneath them lies a shadow of thousands of startup failures, their lessons often forgotten.
Anyone remember... Amedica, LinkSpine, Carevature, Intellirod, Bio2Tech, Titan Medical, Conformis, Wishbone Medical, ReJoint Orthopedics, TranS1, etc ?
Why don't we remember the failures?
Well, we all carry a "Survivorship Bias".
In a nutshell...
• We "see" startups that encountered challenges that were survivable.
• We "don...