2024 startup trends. The new normal.

ZIRP is the zero interest rate policy that has been the primary philosophy of US Central Bank since 2008.
ZIRP has disappeared now and the more expensive capital markets have had drag on orthopedic startups.

The 8 Trends.
Trend 1/ Startups have changed their focus to building a great business FIRST.

The only thing that matters (and the only thing that you can control) is to build a great business that makes great products for customers. That's it.
Ortho startups are shifting towards a primary focus on creating value for customers and building sustainable businesses rather than solely pri...


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