Friction

Friction may be the most underrated concept in creating a sustainable profitable orthopedic business.
In a previous "push-versus-pull" article I have touched on the concept of friction - The startup success grid.
More recently, the topic of reducing friction for the customer has become theme during BoneChat community discussions.
OK, let's dive in.

Orthopedic Medical Device Friction Points and Solutions
Orthopedic medical device sales can unintentionally introduce friction for hospital customers, hindering smooth adoption and hindering patient care.
Let's explore both sides of the coin:
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