Marketing gets a bad rap, but that’s because most marketing in orthopedics is bad. Additionally Marketing and Sales don't really understand each other and don't leverage each others contribution.
The following is a collection of concepts to help you think differently about how to spread your message, connect to your customers, and make an impact.
1. Marketing is storytelling and the most interesting stories are true.
2. Marketing is the art of making people believe in possibility.
3. The best marketing strategy is to create a great product.
4. Customers are not as smart or dumb as marketer...
The Orthopedics Industry 
