Marketing gets a bad rap, but that’s because most marketing in orthopedics is bad. Additionally Marketing and Sales don't really understand each other and don't leverage each others contribution.
The following is a collection of concepts to help you think differently about how to spread your message, connect to your customers, and make an impact.
1. Marketing is storytelling and the most interesting stories are true.
2. Marketing is the art of making people believe in possibility.
3. The best marketing strategy is to create a great product.
4. Customers are not as smart or dumb as marketers think.
5. Scared marketers become failed marketers.
6. You can buy exposure, but you can’t buy attention.
7. If you interrupt someone with a marketing message, it better be more interesting than the thing you interrupted.
8. To learn how to capture an audience’s attention, notice how someone captures yours.
9. The more your marketing sounds like marketing, the worse it will perform.
10. The most valuable marketing can’t be bought — it can only be earned.
11. You don’t need a big budget, you need a big story.
12. If you master marketing principles, you don’t need to master marketing tactics be...
