In orthopedics, it's easy to fall into the mindset that success is a zero-sum game, where growth comes at the expense of competitors. This zero-sum perspective fosters cutthroat competition, limited collaboration, and a focus on short-term gains over long-term innovation.
Most of us believe that you must take market share from your competitor.
You win another surgical procedure.... and they lose another surgical procedure.
In stark contrast, an abundance mindset views the market as ever-expanding, where collaboration and innovation create opportunities for all.
One of the abundance mindset...
The Orthopedics Industry 
