I believe that the future of ortho startups will be completely different from what we see today. These companies will be unrecognizable to us.
Picture this: no need for offices, no need to raise massive money, and no need to hire a bunch of people.
What has changed? Two enabling factors are driving this shift.
First, the industry now boasts a wealth of fantastic professionals who are eager to build something meaningful without the constraints of full-time employment. These experts are seasoned, passionate, and ready to contribute their skills on a flexible basis. Second, the advent of powerful new business tools makes it possible to run a fully virtual company efficiently and effectively.
In the mid-2020s, future ortho startups will capitalize on these changes by leveraging consultants and virtual teams. This approach allows them to move seamlessly from idea to product concept, to regulatory clearance, and beyond. The traditional startup model, with its heavy reliance on physical infrastructure and large teams, is becoming obsolete.
I foresee that the only full-time employees (FTEs) necessary for these future startups will be a trio: a CEO, a Clinician, and a capital allocator. Th...
