Understanding the Difference Between Sales and Marketing.

In orthopedics, sales and marketing play distinct yet complementary roles in driving business success.
Historically, there has been tension between sales and marketing. (Read - How Sales & Marketing can work together in Orthopedics.)
Marketing is about creating awareness; it’s the slow, steady process of generating interest and casting a wide net. It relies heavily on imagery, branding, and messaging to build a company's presence in the market. Marketing sets the stage, ensuring potential customers know who you are and what you offer.
Sales, on the other hand, is all about conversion. ...