In orthopedics, sales and marketing play distinct yet complementary roles in driving business success.
Historically, there has been tension between sales and marketing. (Read - How Sales & Marketing can work together in Orthopedics.)
Marketing is about creating awareness; it’s the slow, steady process of generating interest and casting a wide net. It relies heavily on imagery, branding, and messaging to build a company's presence in the market. Marketing sets the stage, ensuring potential customers know who you are and what you offer.
Sales, on the other hand, is all about conversion. I...
