Starting a conversation around the four different service levels in the OR - 1/ Full-Rep, 2/ Rep-Light, 3/ Virtual Rep and 4/ Rep-less.
This is a taboo subject, so let's jump in.
As we sit here in late 2024, the debate over the appropriate level of rep service in the operating room has evolved into a complex balancing act between cost, expertise, and efficiency. With full-service reps offering critical hands-on support for complex surgeries, part-time reps providing flexible, cost-effective coverage, and virtual reps emerging as a remote solution enhanced by advanced technology, hospitals a...
The Orthopedics Industry 
