Learn to set and justify startup valuations using peer calibration, multipliers, and traction to secure funding and maintain control.
Alright, folks, let's get real about startup valuation. Investors that hear pitches daily see the same problem over and over. You all know how to pitch, but ask about valuation, and I get blank stares or random numbers. Sometimes, it’s, "Oh, the lead VC will set that." That's a terrible plan. Valuation is your call, not the investor's.
Setting valuation matters because it's what dictates your control and expectations. Too low? You’re giving away your company fo...
